Rápidamente se convirtió en un referente para los jóvenes y su estilo de vida, y sobre todo porque supuso una elección entre la radio (donde los jóvenes escuchaban a sus artistas favoritos) y la televisión (donde además los veían).
Al principio solo se emitían vídeos cada pocas horas, programados por unos nuevos Video Jockeys, que alcanzarían una gran fama durante el resto de la década.
La MTV ha sido (y sigue siéndolo) uno de los factores de propulsión de carreras musicales de todo tipo de grupos, como las de Madonna o Michael Jackson, entre otros.
El primer video emitido fue "Video Killed the Radio Stars" de The Buggles.
La elección de esta canción para ser el primer videoclip emitido por la famosa cadena no puede ser mas clara, ya que tanto la letra de la canción como las imágenes del vídeo, con radios explotando, hacen referencia a una vieja estrella de la radio que ve como sus días de gloria acaban debido a la proliferación del vídeo.
Letra
I heard you on the wireless back in fifty two
Lying awake intent at tuning in on you.
If i was young it didn't stop you coming through.
Oh-a oh
They took the credit for your second symphony.
Rewritten by machine and new technology,
And now i understand the problems you can see.
Oh-a oh
I met your children
Oh-a oh
What did you tell them?
Video killed the radio star.
Video killed the radio star.
Pictures came and broke your heart.
Oh-a-a-a oh
And now we meet in an abandoned studio.
We hear the playback and it seems so long ago.
And you remember the jingles used to go.
Oh-a oh
You were the first one.
Oh-a oh
You were the last one.
Video killed the radio star.
Video killed the radio star.
In my mind and in my car, we can't rewind we've gone to far
Oh-a-aho oh,
Oh-a-aho oh
Video killed the radio star.
Video killed the radio star.
In my mind and in my car, we can't rewind we've gone to far.
Pictures came and broke your heart, look i'll play my vcr.
You are a radio star.
You are a radio star.
Video killed the radio star.
Video killed the radio star.
Video killed the radio star.
Video killed the radio star.
Repeat
Video killed the radio star. (you are a radio star.)
Lying awake intent at tuning in on you.
If i was young it didn't stop you coming through.
Oh-a oh
They took the credit for your second symphony.
Rewritten by machine and new technology,
And now i understand the problems you can see.
Oh-a oh
I met your children
Oh-a oh
What did you tell them?
Video killed the radio star.
Video killed the radio star.
Pictures came and broke your heart.
Oh-a-a-a oh
And now we meet in an abandoned studio.
We hear the playback and it seems so long ago.
And you remember the jingles used to go.
Oh-a oh
You were the first one.
Oh-a oh
You were the last one.
Video killed the radio star.
Video killed the radio star.
In my mind and in my car, we can't rewind we've gone to far
Oh-a-aho oh,
Oh-a-aho oh
Video killed the radio star.
Video killed the radio star.
In my mind and in my car, we can't rewind we've gone to far.
Pictures came and broke your heart, look i'll play my vcr.
You are a radio star.
You are a radio star.
Video killed the radio star.
Video killed the radio star.
Video killed the radio star.
Video killed the radio star.
Repeat
Video killed the radio star. (you are a radio star.)
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